Dollar Adventure: Financial Literacy and Gameplay

Jamal Seaton, Co-Founder of Ignov8 Inc., discusses Dollar Adventure and revolutionizing financial literacy

Background/ Personal Story

Frenel [co-founder] and I were roommates in University. He majored in Finance and I in Game Development and Entrepreneurship.

A few years after graduation, we were discussing Financial Literacy and the overall need for better Financial Education. It’s a topic we are both passionate about and wished it was taught to us at an early age.

With Frenel being a Financial Planner (at the time) and myself being a Game Developer, we quickly realised that the combination of our skills would allow us to create a teaching tool that connects with the younger generation. Financial Literacy not being a particularly sexy topic, we knew it would be an uphill battle, but it was an opportunity worth pursuing. We haven’t looked back since.


Details about Dollar Adventure

We created an educational game (Dollar Adventure) to help teachers and parents discuss Financial Literacy. It is an experiential game in which players are put in real life situations, make decisions, and deal with the consequences. It’s fun, engaging and competitive. Most importantly, it’s a safe learning environment where mistakes can be made without the harsh real life consequences. No prior knowledge is required; the gameplay is progressive and gets more advanced as the player learns.

Dollar Adventure comes in two flavors: the EDU version and the family version. The main difference between the two is that the EDU version is bundled with valuable teacher resources such as a dashboard, automated grading, lesson plans…etc. The dashboard in particular allows the teacher to monitor students’ progress, track their performance, and change game variables (raise interest rates, create inflation, flood the city … etc.).

Target Market

Dollar Adventure is designed with High School students in mind. We believe in catching them before they head off to college/university. We don’t expect them to be the ones paying for the product so we are reaching out to their teachers and their parents.

The teachers (business, maths, economics … etc.) are now tasked with covering Financial Literacy topics. We provide a tool that will not only be fun, interactive and engaging for their students, it will make their lives significantly easier.  We are working on lesson plans and other valuable teaching resources to make us a one stop shop for all things Financial Education.

Parents know the importance of teaching sound money management principles to their children, but they sometimes lack the knowledge or tools necessary to do so. We provide a game in which they can compete against their children all while learning in an engaging way an otherwise boring topic.

Our mission is to raise a financially savvy generation, and with the help of parents and teachers, we believe we can make a difference.

Current Progress

We are already in a couple of classrooms. We are using the opportunity to gather user feedback and suggestions from teachers and students. Those remarks guide our development roadmap and shape future iterations of Dollar Adventure; that’s our way of ensuring continuous improvement.

There is still much work ahead of us. It certainly will not be easy, but we believe that with that approach, we can help raise a financially savvy generation.

Blogger-in-Chief here at RetirementSavvy and author of Sin City Greed, Cream City Hustle and RENDEZVOUS WITH RETIREMENT: A Guide to Getting Fiscally Fit.


  1. This sounds like a great idea! I’m a high school teacher, and there is definitely a struggle to find ways to engage students on the topic of personal finances. Do any Canadian schools use your game?

    • Thanks for the comment. We are currently running trials in a few classrooms. Would you be interested in running a trial?

      Co-Founder of Ignov8 Inc.

      • I’m sure that my school would be interested. In fact, I can think of a specific math teacher who would be able (and probably willing) to use it in his class. I welcome more details.

        • You can reach out to the guys at

          I would be interested to hear what comes out of this. Be well, my friend.

        • That would be awesome. I sent you a direct message on twitter.
          Thanks again for your interest.

          Co-Founder of Ignov8 Inc.

  2. I am actually going to be writing an article soon on the responsibilities of schools and parents to teach their kids about financial literacy. Would you mind me linking back to this? I think it is a great idea and will recommend it to one of my friends who is the head of a school district.

    • Please, feel free to link to the post. As I noted to DC, every tool that can be used to improve financial literacy is a good thing.

      Thanks for stopping by, my friend.

    • Hi Stefan,

      We appreciate you spreading the word. Please email me if you would like more information, I am always happy to answer questions.

      Co-Founder of Ignov8 Inc.

      • Good stuff! Would love to see something come out of Stefan’s relationship with the school district head.

  3. This is great! I actually first heard of this game when I was doing some research on what financial literacy programs/games/etc. were out there. Very cool!

    • Indeed. Every tool that can be used to improve financial literacy is a good thing. Thanks for stopping by, my friend.

    • That’s awesome!

      Co-Founder of Ignov8 Inc.

  4. This looks fun! I’ll have to recommend it to my teacher friends. 🙂

    • Indeed. Anything to spread the word on financial literacy is a good thing.

    • Hi Frank,

      This is great to hear! Thank you for spreading the word.

      Co-Founder of Ignov8 Inc.

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