Online Marketing for Busy Authors: A Step-by-Step Guide is the first book by Fauzia Burke, the founder and president of FSB Associates, one of the first firms to specialize in digital branding and online publicity. She has worked on books by Alan Alda, Dr. Larry J. Sabato, Brian Tracy, Charles Spencer, Joe Pantoliano, Marina Keegan, Kathy Freston, Deepak Chopra, Sue Grafton, and many others. Burke writes regularly for the Huffington Post and MindBodyGreen.
In the Foreword, S.C. Gwynne, author of two New York Times bestsellers and a Pulitzer finalist, notes the book is a wonderful distillation of all the knowledge Burke has gained while revolutionizing – my emphasis – the field of online literary marketing. High praise indeed!
Broken down into three parts, or phases, this book gets right to the point after the Foreword and Introduction. Phase 1 walks the reader through getting organized, Phase 2 provides guidance on converting a plan to action, and Phase 3 provides tips on staying the course, maintaining and fine-tuning what has been put into place.
At 141 pages, the book can be read in a matter of hours. In fact, I completed it on a recent business trip from my home in Arizona to North Carolina.
Key points, identified by what will soon become familiar to readers, Tip #BusyAuthor, are present throughout the book. An example: The key work in social media is social. Keep in mind that it takes time to build a following, so have patience and don’t expect results overnight.
The book provides a simple and coherent approach for aspiring authors looking to bring attention to their work and develop their brand via the internet and social media. Available at Amazon, readers can choose between Kindle, Paperback, Audible and Audio CD formats.
The Giveaway – simply leave a comment to be entered – will end, and the winner selected, at 12:00 p.m. (EDT) on Sunday, May 15th.
