50 Plus! – A SavvyReview

Written by Robert L. Dilenschneider, founder and Chairman of The Dilenschneider Group, a global public relations and communications consulting firm headquartered in New York City, 50 Plus!: Critical Career Decisions for the Rest of Your Life, aims to be a blueprint for older workers looking to change careers, launch a new business or bring their expertise to bear as a consultant.

As an increasing number of older workers find themselves outside of the job market, looking in, and as the percentage of the population that is over age 50 inches higher – it is currently at 32 percent – Dilenschneider offers ideas on how readers can activate their network to look for a new job if they are forced out of their present position or it is no longer fulfilling. Additionally, he urges older workers to become comfortable with technology, and what I believe may be most important, have a well-thought-out financial plan.

The book starts with a Foreword by veteran television news anchor Lou Dobbs, who notes, ” … whatever your age, you’ll learn how to turn events to your advantage and make the changes in your life you need to make.” At the end of the day, 50 Plus serves as a how-to guidebook for people who must handle a period of dramatic change, either one they choose or one that’s forced on them.

Breaking the book down into ten chapters, Dilenschneider walks readers through learning rules of the new economy, understanding the lay of the land, and recognizing when it’s time to change course. A key point Dilenschneider makes is that it is always better to have a job when looking for another one, so you shouldn’t quit your current position without your next gig lined up. Based on stories I have read and documentaries I have watched that discuss the difficulties older workers face in this current environment, that advice seems spot on. The book concludes with guidance on how to bridge the generation gap and get back in the game.

Available at Amazon in Kindle, Hardcover and Paperback formats, 50 Plus: Critical Career Decision for the Rest of Your Life, may be just the book for someone approaching 50, or 50 plus, who believes their current career is slipping away, have not yet achieved financial freedom, and is looking for a little guidance to get them moving in a new direction.

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