Online Marketing for Busy Authors – A SavvyReview and Giveaway

Online Marketing for Busy Authors: A Step-by-Step Guide is the first book by Fauzia Burke, the founder and president of FSB Associates, one of the first firms to specialize in digital branding and online publicity. She has worked on books by Alan Alda, Dr. Larry J. Sabato, Brian Tracy, Charles Spencer, Joe Pantoliano, Marina Keegan, Kathy Freston, Deepak Chopra, Sue Grafton, and many others. Burke writes regularly for the Huffington Post and MindBodyGreen.

In the Foreword, S.C. Gwynne, author of two New York Times bestsellers and a Pulitzer finalist, notes the book is a wonderful distillation of all the knowledge Burke has gained while revolutionizing – my emphasis – the field of online literary marketing. High praise indeed!

Online Marketing for Busy Authors

Broken down into three parts, or phases, this book gets right to the point after the Foreword and Introduction. Phase 1 walks the reader through getting organized, Phase 2 provides guidance on converting a plan to action, and Phase 3 provides tips on staying the course, maintaining and fine-tuning what has been put into place.

At 141 pages, the book can be read in a matter of hours. In fact, I completed it on a recent business trip from my home in Arizona to North Carolina.

Key points, identified by what will soon become familiar to readers, Tip #BusyAuthor, are present throughout the book. An example: The key work in social media is social. Keep in mind that it takes time to build a following, so have patience and don’t expect results overnight.

The book provides a simple and coherent approach for aspiring authors looking to bring attention to their work and develop their brand via the internet and social media. Available at Amazon, readers can choose between Kindle, Paperback, Audible and Audio CD formats.

The Giveaway – simply leave a comment to be entered – will end, and the winner selected, at 12:00 p.m. (EDT) on Sunday, May 15th.

Blogger-in-Chief here at RetirementSavvy and author of Sin City Greed, Cream City Hustle and RENDEZVOUS WITH RETIREMENT: A Guide to Getting Fiscally Fit.


  1. I wish I had read this book about a year or two ago! I’ve been reading #AskGaryVee and he provides some great advice to wannabe authors as well, even if it’s not explicitly framed that way. It’s ALL about building an audience, imo. Not only will they buy something from you if you have a good value proposition, but they will become advocates for you as you try to get the word out.

    • Indeed. Building a brand and developing a group of people that will advocate on your behalf is huge. That is particularly true in this age where there it is easy to get lost in the noise. When I first researched self-publishing, one of the guides I read noted that even if your finished effort is of high-quality, there is a very real chance very few people will read it simply because people have so many options – with respect to not only books but all the other forms of entertainment and information gathering … across numerous platforms – it’s hard to get noticed.

  2. Thanks for bringing this to our attention. Mr G isn’t writing a book (yet) but this looks like the only blueprint an author may need. On top of your recommendation, the Amazon reviews are great. 22 out of 24 are five-star and the other 2 are four-star.

    • And as I noted, it is a relatively short book that gets to the point(s) quickly. The lessons in the book can be read, learned, and ideally, applied quickly. Thanks for stopping by, my friend. Check back on Sunday when the winner is announced.

    • Congratulations on being selected the winner of this giveaway!

      • Who me? Wow! Thank you James.

        • Indeed. Simply email me, providing the address you would like to have the book mailed.

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