I distinctly remember last year’s Super Bowl Sunday. It was not because of the game, the highlights, the commercials, or the advertised specials. I remember it well because all the commercials were muted! I know that many of you are pretty shocked right now.
You see, a couple from church opened their home to anyone who wanted to watch the game and just hang out. In order to make it more interesting, the couple created an environment where – during commercials – the TV was muted and someone would talk about something they were thankful for, something positive in their life, or something they just wanted to share with their friends. What does this have to do with Living Frugally? Everything!
There is a reason retailers pay millions per second to advertise during the Super Bowl. It is the same reason that Super Bowl commercials are so much more creative than any other time of year. The marketers realize that it is the most watched sporting event in the world and therefore, it serves as their best opportunity to get into your pockets. You’re glued to the tube and they know it!
At the party I attended there was zero opportunity for these retailers to influence our buying decisions. I was not tempted to spend based on an emotional response to advertising creativity. However, the neighbors next door, whose TVs were not muted, were subjected to creative attempts at infiltrating their wallets, bank accounts, and credit cards.
The power in having the ability to ‘just say no’ cannot be overstated. Imagine the temptations you would avoid if you decided, before hand, that you are going to say no to all advertising during Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s, and Super Bowl Sunday!
It brings to mind the fact that many folks who have a desire to save, live frugally, invest, etc. are sometimes thrown off track by a commercial designed to do just that…get them off track!
How many dreams have been wrecked because of one unplanned purchase which leads to regular unplanned spending? I imagine the answer is in the millions.
A well planned budget doesn’t include reaction or emotion-based spending. It is the result of a disciplined mindset that recognizes the importance of saying no to creative marketing ploys. My advice to those determined to live the frugal life? Mute the Commercials!
And you SavvyReader, are you able to tune out the commercials or do you occasionally fallen victim to those wily advertisers?