DollarLogic – A SavvyReview and Giveaway

DollarLogicAuthor Andy Martin began his investment career with Merrill Lynch and is cofounder and president of 7Twelve Advisors, LLC, an SEC Registered Investment Advisor, and registered representative, general securities principal with FINRA member firm, Girard Securities, Inc. Martin has worked in virtually every part of the securities industry, including operations, sales, management, product development, research, and compliance.

His research has been published or reviewed in a wide variety of journals and publications. He is Series 7, 24, 53, and 65 licensed, is a graduate of Belmont University (BBA Economics), and Vanderbilt University (MLAS).

In DollarLogic: A Six-Day Plan to Achieving Higher Investment Returns, Martin explains what risk really is, why stocks are actually less risky than bonds, and why predicting yourself is more important than predicting the stock market. The book outlines …

  • The four types of investors and how to become the right one
  • How losing less is better than winning more
  • How to stop chasing returns and start chasing—and winning—odds
  • Why a higher return investment can actually make you less money
  • Why your no-load fund could be much more expensive than you think

The book opens with a Foreword by Arthur B. Laffer, PhD, a former economic advisor to Ronald Reagan. Right away Mr. Laffer informs the reader that Martin is prepared to challenge a well-known investment maxim by noting, “Risk equals reward. Well, maybe not.” 

Andy MartinOver the course of the next 200 pages or so, Martin goes about making the case that risk does not necessarily equal reward. The layout of the book works well and is easy to follow. The three core areas: Think, Plan and Execute are each comprised of two chapters. Regular readers of this blog know that I am a huge believe in the idea that success, financial or otherwise, requires a detailed plan and focused execution. It isn’t a coincidence that the tagline of this blog is living better through planning.

To his credit, Martin makes good use of plenty of charts, graphs and tables to convey useful information or drive home a particular point. As an example, when discussing diversification, Martin shares a chart – he notes that it changed his life – that appeared in a 2008 article from the Wall Street Journal. Not only does the chart indicate aggregate annual rate of return for various degrees of diversification over a 37-year time period, it illustrates a reduction in the standard deviation (volatility) and a smaller percentage decline in the worst year as the portfolio becomes more diversified. Good stuff!

DollarLogic: A Six-Day Plan to Achieving Higher Investment Returns is available at Amazon in Kindle and Paperback formats.

The Giveaway – simply leave a comment to be entered – will end, and the winner selected, at 12:00 p.m. (EDT) on Sunday, December 5th.

Blogger-in-Chief here at RetirementSavvy and author of Sin City Greed, Cream City Hustle and RENDEZVOUS WITH RETIREMENT: A Guide to Getting Fiscally Fit.


  1. This book will definitely be a good fit for my growing financial education. I’ve learned that to “unlearn” “broke”, you’ve got to understand “wealthy”!

    • Absolutely. I’m a firm believer that two of the most critical elements in attaining financial freedom are self-education and planning. As you note, part of the education process is understanding what true wealth is, how to achieve it, and perhaps most importantly, how to hang onto through multiple generations.

      Thanks for stopping by, my friend.

  2. “predicting yourself is more important than predicting the stock market” – That sounds like pretty wise stuff. The human face of finance once again.

    • Indeed. Good luck, my friend. Also, I’m interested in getting your thoughts/feedback on Uninve$ted.

  3. Sounds like a good read. And who doesn’t need an investment primer. I would certainly like to know why stocks would be less risky than bonds.


    • Thanks for stopping by, my friend and good luck.

    • Congratulations, Laura on being selected as the winner!

  4. Im really starting to enjoy these investing books. I have always been a real estate guy but am highly considering getting into the markets. Just need to learn a ton more before I pull the trigger.

    • This could be just the book to help you on your way. Good luck. Make sure you check back on Sunday when the winner will be announced.

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