Cleveland Hustles

Television Show: Cleveland Hustles (2016). On this CNBC Prime show, NBA superstar and the show’s Executive Producer LeBron James and longtime friend and business partner Maverick Carter give four aspiring local entrepreneurs the chance to realize their dreams while also helping to revitalize a neighborhood in Cleveland.

Host Bonin Bough and four local business leaders mentor the owners of eight small businesses and test their business acumen before deciding to invest in four of the companies and support them as they open storefronts in Gordon Square, an up-and-coming Cleveland neighborhood.

The premise of the show is that if all goes as planned, everyone wins. The small business owners get a chance to learn from veteran entrepreneurs and open a store front, expanding their business and financial opportunities. The investors have a chance to get in on the ground level of a potential ‘next big thing.’ Perhaps the biggest potential winners of all is Gordon Square and the local residents, as the revitalized area will offer more jobs and upscale businesses.

Cleveland Hustles

While the show shares some similarities to other investor shows, such as Shark Tank and The Profit, both of which also air on CNBC, the format is a little different and it has been compelling to watch the interactions between Bonin Bough, the investors, and the business owners as the season has progressed.

Cleveland Hustles airs new shows on Wednesdays at 10:00P ET and past shows are available for streaming via the CNBC app.

Blogger-in-Chief here at RetirementSavvy and author of Sin City Greed, Cream City Hustle and RENDEZVOUS WITH RETIREMENT: A Guide to Getting Fiscally Fit.


  1. I love this concept as well and it’s great that Lebron is giving back. With luck, it doesn’t always take long to turn a neighborhood around. Look at South Beach FL. Or Times Sq, in NY – although personally I liked the old, raunchy Times Sq better. (The new Disney-fiedTimes Sq pushed many artists living in the theater district right out of the neighborhood with rent hikes.)

    • It really is a great idea and a creative way to rebuild a community. The finale of the first season aired last night and it was a good wrap. As I noted in the post, anyone interested in checking out the show can do so via the app.

      Thanks for stopping by and sharing your thoughts, my friend.

  2. James, I’ve never seen the show, but am aware of it. As a person who lived for 13 years in Cleveland earlier in my career, I’m 100% behind the concept, and give LeBron kudo’s for putting his money where his mouth is. He’s a great asset for Cleveland, this is just another example! I’ll have to catch a few shows!

    • The show is very well done, and as I noted in the post, while it’s similar in some respects to other investor/rescue shows, it’s has its own unique flavor. Along with the Profit, I enjoy this show on CNBC Prime and absolutely recommend it.

      Thanks for stopping by and sharing your thoughts, my friend.

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