Television Show: Cleveland Hustles (2016). On this CNBC Prime show, NBA superstar and the show’s Executive Producer LeBron James and longtime friend and business partner Maverick Carter give four aspiring local entrepreneurs the chance to realize their dreams while also helping to revitalize a neighborhood in Cleveland.
Host Bonin Bough and four local business leaders mentor the owners of eight small businesses and test their business acumen before deciding to invest in four of the companies and support them as they open storefronts in Gordon Square, an up-and-coming Cleveland neighborhood.
The premise of the show is that if all goes as planned, everyone wins. The small business owners get a chance to learn from veteran entrepreneurs and open a store front, expanding their business and financial opportunities. The investors have a chance to get in on the ground level of a potential ‘next big thing.’ Perhaps the biggest potential winners of all is Gordon Square and the local residents, as the revitalized area will offer more jobs and upscale businesses.
While the show shares some similarities to other investor shows, such as Shark Tank and The Profit, both of which also air on CNBC, the format is a little different and it has been compelling to watch the interactions between Bonin Bough, the investors, and the business owners as the season has progressed.
Cleveland Hustles airs new shows on Wednesdays at 10:00P ET and past shows are available for streaming via the CNBC app.