Behavioral Finance

TED Talk: Saving for Tomorrow, Tomorrow (2011).  It’s easy to imagine saving money next week, but how about right now?  Generally, we want to spend it.  Economist Shlomo Benartzi says this is one of the biggest obstacles to saving enough for retirement, and asks, “How do we turn this behavioral challenge into a behavioral solution?”  Shlomo Benartzi uses behavioral economics to study how and why we plan well for the future – or fail to – and uses that to develop new programs to encourage saving for retirement.

TED Talks

The speaker, Shlomo Benartzi, studies behavioral finance with a special interest in personal finance.  He is co-founder of the Behavioral Finance Forum (, a collective of 40 prominent academics and 40 major financial institutions from around the globe.  The Forum helps consumers make better financial decisions by fostering collaborative research efforts between academics and industry leaders.  Mr. Benartzi’s most significant research contribution is the development of Save More Tomorrow™ (SMarT), a behavioral prescription designed to help employees increase their savings rates gradually over time.

This 18 minute TED talk provides a fascinating glimpse into the way people think and behave with regards to managing and investing their money.  Many of the points made by Mr. Benartzi will definitely hit home.

Watch Saving for Tomorrow, Tomorrow online.

Blogger-in-Chief here at RetirementSavvy and author of Sin City Greed, Cream City Hustle and RENDEZVOUS WITH RETIREMENT: A Guide to Getting Fiscally Fit.


  1. I’ll definitely be checking this out. The concept of waiting to save at some obscure future time has always perplexed me. I look forward to watching this vid.

    • And the great thing is that there is a lot of great insight provided in a relatively brief video. This one is a good example of the great TED talk videos.

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